HOW IT ALL BEGAN
A great
bike
The first ever stylish, foldable eBike –
a favourite of
the press and backers
crowdfunding
succeSS
The most successful crowdfunding campaign
ever on Indiegogo (€ 20 million!)
The GoDo
challenge
Build MATE an e-commerce business
CHALLENGE ACCEPTED!
GoDo Marketing Incubator @ work: Data & Insights
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Together with the Mate.bike team we defined the brand personality and proposition
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We created the Mate.bike look and feel
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We defined the tonality with which the brand wanted to talk to consumers
GoDo Marketing Incubator @ work: Content
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After defining the Mate.bike brand, we created consumer-needs orientated content to enable us to talk about our newest mate
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We designed assets for Social Media and Digital Marketing to drive consideration, awareness and conversion
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We also set up collaborations with influencers
GoDo Marketing Incubator @ work: Content
- After defining the Mate.bike brand, we created consumer-needs orientated content to enable us to talk about Mate.bike
- We designed assets for Social Media and Digital Marketing to drive consideration, awareness and conversion
- We also set up collaborations with influencers
GoDo Marketing Incubator @ work: Digital Marketing & e-commerce
-
-
We built the Mate.bike website
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With a fancy configurator to customize your MATE City and your MATE X
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We rolled up our sleeves and got stuck into Google Ads, Facebook Ads, Re-Marketing, Email Marketing and Google Analytics, to drive even more traffic to the site and increase the conversion rate
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GoDo Marketing Incubator results: 6 months
from startup to established business
- Final MATE brand proposition, tonality, design
- Defined target audience
- KPIs and business modelling
- CRM infrastructure & reporting
media & content OPTIMISation
- Strongest performing content
- Optimised messaging strategy & story-telling
- Influencer recommendation and PR approach
- Targeting and optimised media buying
e-Commerce
- Multi-language website live
- Optimised landing & campaign pages
- Social Media content strategy in place
- Performance marketing live (running in 10+ macro markets)
- Google Analytics + Optimize set up
GoDo is our extended Marketing team. They are not an agency but a true partner helping us to build a branded business post our successful Indiegogo campaign.
Christian Adel, Founder MATE
Start up meets start up! MATE and GoDo share the same working style: being consumer centric with a constant learning culture to optimise what we offer to our people. This is how we drive brand experience as well as conversion for our fun eBikes.
Kaarthik Subramani, CEO MATE
