STARTUP MARKETING: MATE BIKE

HOW IT ALL BEGAN

A great
bike

The first ever stylish, foldable eBike –
a
favourite of
the press and backers.

crowdfunding
succeSS

The most successful crowdfunding campaign
ever on Indiegogo (€ 20 million!)

The GoDo
challenge

Build MATE an e-commerce business

CHALLENGE ACCEPTED!

GoDo Marketing Incubator @ work: Data & Insights

  • Together with the MATE team we defined the brand personality and proposition 
  • We created the MATE look and feel
  • We defined the tonality in wich the brand wanted to talk to consumers

GoDo Marketing Incubator @ work: Content

  • After defining the MATE brand, we created consumer-needs orientated content to enable us to talk about MATE
  • We designed assets for Social Media and Digital Marketing to drive consideration, awareness and conversion
  • We also set up collaborations with influencers 

GoDo Marketing Incubator @ work: Content

  • After defining the MATE brand, we created consumer-needs orientated content to enable us to talk about MATE
  • We designed assets for Social Media and Digital Marketing to drive consideration, awareness and conversion
  • We also set up collaborations with influencers 

GoDo Marketing Incubator @ work: Digital Marketing & e-commerce

    • We built the MATE website…
    • ..with a fancy configurator to customize your MATE and your MATE X
    • We rolled up our sleeves and got stuck into Google Ads, Facebook Ads, Re-Marketing, Email Marketing and Google Analytics, to drive even more traffic to the site and increase the conversion rate

GoDo Marketing Incubator results: 6 months

BUSINESS GROWTH POTENTIAL

  • Final MATE brand proposition
  • Defined target audience
  • Final KPIs
  • Updated business case with real data

OPTIMISED CONTENT & MEDIA

  • Strongest performing content
  • Optimised messaging strategy & story-telling
  • Influencer recommendation and PR approach
  • Targeting and optimised media buying

e-Commerce 

  • Multi-language website live
  • Optimised landing & campaign pages
  • Social Media content strategy in place
  • Performance marketing live (running in 10+ macro markets)
  • Google Analytics + Optimize set up

GoDo is our extended Marketing team. They are not an agency but a true partner helping us to build a branded business post our successful Indiegogo campaign.

Christian Adel, Founder MATE

Start up meets start up! MATE and GoDo share the same working style: being consumer centric with a constant learning culture to optimise what we offer to our people. This is how we drive brand experience as well as conversion for our fun eBikes.

Kaarthik Subramani, CEO MATE 

 

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to hear more ?
Contact us here!

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