STARTUP MARKETING: MATE.BIKE

HOW IT ALL BEGAN

A great
bike

The first ever stylish, foldable eBike –
a
favourite of
the press and backers

Schwarze Farbe Elektrofahrradkumpel City Classic Packshot des Fahrrads

crowdfunding
succeSS

The most successful crowdfunding campaign
ever on Indiegogo (€ 20 million!)

The GoDo
challenge

Build MATE an e-commerce business

Mate.bike Startup Marketing success story bike image

CHALLENGE ACCEPTED!

GoDo Marketing Incubator @ work: Data & Insights

  • Together with the Mate.bike team we defined the brand personality and proposition 
  • We created the Mate.bike look and feel
  • We defined the tonality with which the brand wanted to talk to consumers
Startup Marketing for mate.bike digital marketing asset image

GoDo Marketing Incubator @ work: Content

  • After defining the Mate.bike brand, we created consumer-needs orientated content to enable us to talk about our newest mate
  • We designed assets for Social Media and Digital Marketing to drive consideration, awareness and conversion
  • We also set up collaborations with influencers 
Startup Marketing for mate.bike digital marketing asset image

GoDo Marketing Incubator @ work: Content

  • After defining the Mate.bike brand, we created consumer-needs orientated content to enable us to talk about Mate.bike
  • We designed assets for Social Media and Digital Marketing to drive consideration, awareness and conversion
  • We also set up collaborations with influencers 

GoDo Marketing Incubator @ work: Digital Marketing & e-commerce

    • We built the Mate.bike website
    • With a fancy configurator to customize your MATE City and your MATE X
    • We rolled up our sleeves and got stuck into Google Ads, Facebook Ads, Re-Marketing, Email Marketing and Google Analytics, to drive even more traffic to the site and increase the conversion rate

GoDo Marketing Incubator results: 6 months

from startup to established business

  • Final MATE brand proposition, tonality, design
  • Defined target audience
  • KPIs and business modelling
  • CRM infrastructure & reporting

media & content OPTIMISation

  • Strongest performing content
  • Optimised messaging strategy & story-telling
  • Influencer recommendation and PR approach
  • Targeting and optimised media buying

e-Commerce 

  • Multi-language website live
  • Optimised landing & campaign pages
  • Social Media content strategy in place
  • Performance marketing live (running in 10+ macro markets)
  • Google Analytics + Optimize set up

GoDo is our extended Marketing team. They are not an agency but a true partner helping us to build a branded business post our successful Indiegogo campaign.

Christian Adel, Founder MATE

Start up meets start up! MATE and GoDo share the same working style: being consumer centric with a constant learning culture to optimise what we offer to our people. This is how we drive brand experience as well as conversion for our fun eBikes.

Kaarthik Subramani, CEO MATE 

 

Will you be our next success story?
Let’s chat!

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